Celebrity endorsement and stock market return
نویسندگان
چکیده
منابع مشابه
On Regulation of Celebrity Endorsement in China
Advertisers have attempted to quantify the use of celebrities with the aim of evaluating their influence on the consumer. However, sometimes celebrities who engage in false or deceptive advertising are very likely to mislead consumers which may cause harm to consumers in terms of property loss and personal damage. Due to celebrity endorsements being highly visible to the public, the solution to...
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ژورنال
عنوان ژورنال: Marketing Intelligence & Planning
سال: 2017
ISSN: 0263-4503
DOI: 10.1108/mip-10-2016-0197